A lot of people interchange the words want and need without knowing that they are different from each other. Unknown to you, making this fatal mistake can affect the way you market your products and services.
Not knowing the difference between “need” and “want” will make you see them as having the same meaning. At that point you are stuck in the trap where you start acting on the wrong meaning.
One of the skills to master as an entrepreneur is the skill to clearly distinguish between needs and wants.
The knowledge you have on what needs and wants are can either make or break your business. You need to focus on what your audience wants and NOT what they need.
Thought it was NEED the whole time? Now you know you were wrong.
I think it’s now time for you to know the difference.
Here are some things to help you: