Category Archives: Blog

Episode #13: Should I Show Up? A Peak Into My Experience

What does showing up online mean to you?
There was a time when showing up meant posting content everyday without missing a beat.
But recently I decided to test something out. I switched up how I show up on Instagram. This switch in my strategy totally changed my perspective on what “showing up” actually means.
I’ll let you in on what my new strategy is and the tell you my newly improved stats.

Links to Stuff I Mention on the Show

Join the Community

Want your song to feature on the podcast? Send me an email with a link (or two) with your song to vicky@vickylaw.com. Use the subject line: Millennial Musician

Episode #9: Addressing the Myth of Having a Large Following

It’s crazy how all eyes are set on growing a large following on social media. I’m not saying having a sizable following is a bad thing. What I’m saying is that the focus is a bit off.

There’s something so much more important than having a large following that a lot of people miss out on and that’s engagement. 
 
Today’s episode is a short and sweet, no BS appeal to change your perspective from increasing your following to encouraging engagement. 

Links to Stuff I Mention on the Show

Join the Community

Want your song to feature on the podcast? Send me an email with a link (or two) with your song to vicky@vickylaw.com. Use the subject line: Millennial Musician

Why I Stopped Creating Content for Over 15 Months and How It Helped Me Assess the Strength of My Brand (Part 3)

Why I Stopped Creating Content for Over 15 Months and How It Helped Me Assess the Strength of My Brand (Part 3))

It’s interesting how this topic turned into a 3-part series…

Let’s do a quick recap.

In Part 1 I shared the plain truth about the rate at which I created content for my business.

To be honest, it makes me cringe when I think about it.

I went from being consistently visible and building a pretty good fan base for someone just starting off. From there my content took a nosedive.

I went from creating content and showing up everyday to creating sporadic bursts of content or nothing at all.

Despite it all, I learned a couple of things along the way and in Part 1 I shared why it is important to create content consistently.

In Part 2, I spoke about what exactly consistency meant and I went into detail there.

If you’ve not read Part 1 or Part 2 then you can click here or here and then come back to Part 3 so that you have a clear picture of my story.

Why I Stopped Creating Content

Last year was a crazy year for me and it seriously affected the rate at which I put content out there and showed up in my business. I had to grapple with school, family, my personal problems and work at the same time.

When I was done with everything relating to school, I broke down and took 4 months off to find out what the hell happened and put my shit together.

I must admit that it was a painful process. So much happened within such short span of time and I got to the point where shit hit the fan and I was on the brink of giving up on everything – even life. Continue reading Why I Stopped Creating Content for Over 15 Months and How It Helped Me Assess the Strength of My Brand (Part 3)

Why I Stopped Creating Content for Over 15 Months and How It Helped Me Assess the Strength of My Brand (Part 2)

Why I Stopped Creating Content for Over 15 Months and How It Helped Me Assess the Strength of My Brand (Part 2)

Part 1 was a touchy article for me. I broke open and shared my lapses in the rate at which I create content for myself.

I was a complete mess. I went from being super enthusiastic about creating content and showing up like crazy to disappearing for weeks…and then months.

The only time I showed up was when I was so sad and when I was in the mood of showing up.

I remember when I just started my business, I showed up everyday – even on weekends.

As at that time Facebook was my jam. I would share valuable content in 5-8 groups 3 times a day! Not to talk of comment on other people’s posts and make new friends.

It was crazy. And after a couple of weeks, I burnt out. So I downsized the number of times I showed up on Facebook everyday. I went from posting in about 8 groups to 5 groups to 3 groups and then to just 1 group.

I did a lot of testing back then and I learned a lot and made quality relationships. It was an adventure.

Next, I mentioned why it is important to be consistent. There I shared my experiences.
Continue reading Why I Stopped Creating Content for Over 15 Months and How It Helped Me Assess the Strength of My Brand (Part 2)

Why I Stopped Creating Content for Over 15 Months and How It Helped Me Assess the Strength of My Brand (Part 1)

Why I Stopped Creating Content for Over 15 Months and How It Helped Me Assess the Strength of My Brand (Part 1)

By the time I finished writing the full article, the article was 3472 words. I felt that would be a lot of content to consume in one sitting.

So, I broke my monstrous article into two to save you a lot of headache while reading and still deliver a lot of value.

Let’s start at the top…

Continue reading Why I Stopped Creating Content for Over 15 Months and How It Helped Me Assess the Strength of My Brand (Part 1)