Category Archives: Blog

Why I Stopped Creating Content for Over 15 Months and How It Helped Me Assess the Strength of My Brand (Part 2)

Why I Stopped Creating Content for Over 15 Months and How It Helped Me Assess the Strength of My Brand (Part 2)

Part 1 was a touchy article for me. I broke open and shared my lapses in the rate at which I create content for myself.

I was a complete mess. I went from being super enthusiastic about creating content and showing up like crazy to disappearing for weeks…and then months.

The only time I showed up was when I was so sad and when I was in the mood of showing up.

I remember when I just started my business, I showed up everyday – even on weekends.

As at that time Facebook was my jam. I would share valuable content in 5-8 groups 3 times a day! Not to talk of comment on other people’s posts and make new friends.

It was crazy. And after a couple of weeks, I burnt out. So I downsized the number of times I showed up on Facebook everyday. I went from posting in about 8 groups to 5 groups to 3 groups and then to just 1 group.

I did a lot of testing back then and I learned a lot and made quality relationships. It was an adventure.

Next, I mentioned why it is important to be consistent. There I shared my experiences.
Continue reading Why I Stopped Creating Content for Over 15 Months and How It Helped Me Assess the Strength of My Brand (Part 2)

Why I Stopped Creating Content for Over 15 Months and How It Helped Me Assess the Strength of My Brand (Part 1)

Why I Stopped Creating Content for Over 15 Months and How It Helped Me Assess the Strength of My Brand (Part 1)

By the time I finished writing the full article, the article was 3472 words. I felt that would be a lot of content to consume in one sitting.

So, I broke my monstrous article into two to save you a lot of headache while reading and still deliver a lot of value.

Let’s start at the top…

Continue reading Why I Stopped Creating Content for Over 15 Months and How It Helped Me Assess the Strength of My Brand (Part 1)

The 5 Most Annoying Conversion-Butchering Words that Should Retire in 2016

The 5 Most Annoying Conversion-Butchering Words that Should Retire in 2016

[Note from Vicky]

Tavleen from TheYouEngine.com has prepared this precious gem of a guest post that will help you make your conversion rates soar this year.  

What a great way to start the new year strong!

In this article you’ll see how powerful words can be. You’ll be amazed with how simple subtle changes in the way you use your words can make a big difference in your conversion rates.

So, without further ado, the next voice you’ll read is Tavleen’s. Take it away, Tavleen!


You thought a high-converting landing page is all about a flawlessly written, Grammarly-approved and Hemmingway-checked copy.

Or maybe you thought big, bright & orange Call to Action buttons can make people go clickety click.

The truth is:

You may have all the right ingredients on your landing page but if it’s still not converting, you need to do a word-audit.

This word-audit will help you eliminate high-friction words that should have retired long ago but people are still using them.

If you’re guilty of using these words in your copy then don’t worry – bid adieu to them in 2016.

Continue reading The 5 Most Annoying Conversion-Butchering Words that Should Retire in 2016

Why No Online Business Can Survive Without Effective Content Marketing in 2016 And Beyond

Why No Online Business Can Survive Without Effective Content Marketing in 2016 And Beyond

[Note from Vicky]

2017 is suuuuuper close. I’m basically counting down the days to Christmas (please tell me I’m not the only one).

To fit in the whole theme of the suuuuuper close new year, here’s a guest post by Theodore Nwangene from TopBloggingCoach.com. He dives into the importance to content marketing, the various forms of content you can create and how you can make the most of it. 

Without further ado, the next voice you read is Theodore’s. Take it away, Theodore.


Do you know why you should integrate content marketing into your business?

So, you’re still confused as to whether you should start promoting your business with content marketing or whether you should forget about it entirely and instead, continue posting pictures on Facebook hoping that perhaps, someone might find it fascinating and will love to know more.

Let me remind you of something in case you’ve forgotten: this is 2016.

*Ding, ding*

Did that ring a bell? I guess it did.

Listen, the headline I used on this blog post is not a mere exaggeration. I mean, if you’re running any form of internet based business and you’ve not included content marketing as part of your promotional strategies then believe me, you’ll not go too far.

The days when all you had to do was to post a picture of yourself doing one thing or the other on Facebook and people would start following you around are gone.

People are very busy these days to even notice such generic and irrelevant pictures. Even if they do notice, they will still see it as one of those things.

Want to know one of the best ways of grabbing people’s attention on the internet today? Okay, I will tell you:

Continue reading Why No Online Business Can Survive Without Effective Content Marketing in 2016 And Beyond

Extremely Easy Non-Salesy Content You Can Create to Build Trust and Increase Sales

how-to-create-non-salesy-content

If you want to attract your audience, then stop selling to them – at least not in the beginning.

Imagine you’re walking on the road alone and out of nowhere a man with a black snow mask stops you dead in your tracks with a gun pointed at you. “We can do this quick and nobody gets hurt. Empty your pockets. Right NOW!” Perhaps all they’ll get is 20 bucks.

That’s armed robbery!

Yeah, but why do you do that when you’re creating marketing content?

People don’t like being sold to. When you create content with the “I’ve-got-something-awesome-that-you-should-buy-now” card, you come out as intimidating and pushy. Totally not a place one would like to come back to any time soon.

Now let’s look at it from a different angle.

Imagine someone engages you in friendly conversation. You’re so drawn in their conversation that you have no idea how you ended up at Starbucks sipping coffee with the person.

Time flies by and you find yourself swiftly taking your wallet out of your pocket, pulling out the money and your 3 credit cards to pay for that person’s upcoming online course–all with a smile on your face. Now that’s sweet!

If you want to create that kind of content, then you need to take note of 4 things: Continue reading Extremely Easy Non-Salesy Content You Can Create to Build Trust and Increase Sales