Category Archives: Blog

Why I Stopped Creating Content for Over 15 Months and How It Helped Me Assess the Strength of My Brand (Part 3)

Why I Stopped Creating Content for Over 15 Months and How It Helped Me Assess the Strength of My Brand (Part 3))

It’s interesting how this topic turned into a 3-part series…

Let’s do a quick recap.

In Part 1 I shared the plain truth about the rate at which I created content for my business.

To be honest, it makes me cringe when I think about it.

I went from being consistently visible and building a pretty good fan base for someone just starting off. From there my content took a nosedive.

I went from creating content and showing up everyday to creating sporadic bursts of content or nothing at all.

Despite it all, I learned a couple of things along the way and in Part 1 I shared why it is important to create content consistently.

In Part 2, I spoke about what exactly consistency meant and I went into detail there.

If you’ve not read Part 1 or Part 2 then you can click here or here and then come back to Part 3 so that you have a clear picture of my story.

Why I Stopped Creating Content

Last year was a crazy year for me and it seriously affected the rate at which I put content out there and showed up in my business. I had to grapple with school, family, my personal problems and work at the same time.

When I was done with everything relating to school, I broke down and took 4 months off to find out what the hell happened and put my shit together.

I must admit that it was a painful process. So much happened within such short span of time and I got to the point where shit hit the fan and I was on the brink of giving up on everything – even life. Continue reading Why I Stopped Creating Content for Over 15 Months and How It Helped Me Assess the Strength of My Brand (Part 3)

Why I Stopped Creating Content for Over 15 Months and How It Helped Me Assess the Strength of My Brand (Part 2)

Why I Stopped Creating Content for Over 15 Months and How It Helped Me Assess the Strength of My Brand (Part 2)

Part 1 was a touchy article for me. I broke open and shared my lapses in the rate at which I create content for myself.

I was a complete mess. I went from being super enthusiastic about creating content and showing up like crazy to disappearing for weeks…and then months.

The only time I showed up was when I was so sad and when I was in the mood of showing up.

I remember when I just started my business, I showed up everyday – even on weekends.

As at that time Facebook was my jam. I would share valuable content in 5-8 groups 3 times a day! Not to talk of comment on other people’s posts and make new friends.

It was crazy. And after a couple of weeks, I burnt out. So I downsized the number of times I showed up on Facebook everyday. I went from posting in about 8 groups to 5 groups to 3 groups and then to just 1 group.

I did a lot of testing back then and I learned a lot and made quality relationships. It was an adventure.

Next, I mentioned why it is important to be consistent. There I shared my experiences.
Continue reading Why I Stopped Creating Content for Over 15 Months and How It Helped Me Assess the Strength of My Brand (Part 2)

Why I Stopped Creating Content for Over 15 Months and How It Helped Me Assess the Strength of My Brand (Part 1)

Why I Stopped Creating Content for Over 15 Months and How It Helped Me Assess the Strength of My Brand (Part 1)

By the time I finished writing the full article, the article was 3472 words. I felt that would be a lot of content to consume in one sitting.

So, I broke my monstrous article into two to save you a lot of headache while reading and still deliver a lot of value.

Let’s start at the top…

Continue reading Why I Stopped Creating Content for Over 15 Months and How It Helped Me Assess the Strength of My Brand (Part 1)

The 5 Most Annoying Conversion-Butchering Words that Should Retire in 2016

The 5 Most Annoying Conversion-Butchering Words that Should Retire in 2016

[Note from Vicky]

Tavleen from TheYouEngine.com has prepared this precious gem of a guest post that will help you make your conversion rates soar this year.  

What a great way to start the new year strong!

In this article you’ll see how powerful words can be. You’ll be amazed with how simple subtle changes in the way you use your words can make a big difference in your conversion rates.

So, without further ado, the next voice you’ll read is Tavleen’s. Take it away, Tavleen!


You thought a high-converting landing page is all about a flawlessly written, Grammarly-approved and Hemmingway-checked copy.

Or maybe you thought big, bright & orange Call to Action buttons can make people go clickety click.

The truth is:

You may have all the right ingredients on your landing page but if it’s still not converting, you need to do a word-audit.

This word-audit will help you eliminate high-friction words that should have retired long ago but people are still using them.

If you’re guilty of using these words in your copy then don’t worry – bid adieu to them in 2016.

Continue reading The 5 Most Annoying Conversion-Butchering Words that Should Retire in 2016

Why No Online Business Can Survive Without Effective Content Marketing in 2016 And Beyond

Why No Online Business Can Survive Without Effective Content Marketing in 2016 And Beyond

[Note from Vicky]

2017 is suuuuuper close. I’m basically counting down the days to Christmas (please tell me I’m not the only one).

To fit in the whole theme of the suuuuuper close new year, here’s a guest post by Theodore Nwangene from TopBloggingCoach.com. He dives into the importance to content marketing, the various forms of content you can create and how you can make the most of it. 

Without further ado, the next voice you read is Theodore’s. Take it away, Theodore.


Do you know why you should integrate content marketing into your business?

So, you’re still confused as to whether you should start promoting your business with content marketing or whether you should forget about it entirely and instead, continue posting pictures on Facebook hoping that perhaps, someone might find it fascinating and will love to know more.

Let me remind you of something in case you’ve forgotten: this is 2016.

*Ding, ding*

Did that ring a bell? I guess it did.

Listen, the headline I used on this blog post is not a mere exaggeration. I mean, if you’re running any form of internet based business and you’ve not included content marketing as part of your promotional strategies then believe me, you’ll not go too far.

The days when all you had to do was to post a picture of yourself doing one thing or the other on Facebook and people would start following you around are gone.

People are very busy these days to even notice such generic and irrelevant pictures. Even if they do notice, they will still see it as one of those things.

Want to know one of the best ways of grabbing people’s attention on the internet today? Okay, I will tell you:

Continue reading Why No Online Business Can Survive Without Effective Content Marketing in 2016 And Beyond