If you want to attract your audience, then stop selling to them – at least not in the beginning.
Imagine you’re walking on the road alone and out of nowhere a man with a black snow mask stops you dead in your tracks with a gun pointed at you. “We can do this quick and nobody gets hurt. Empty your pockets. Right NOW!” Perhaps all they’ll get is 20 bucks.
That’s armed robbery!
Yeah, but why do you do that when you’re creating marketing content?
People don’t like being sold to. When you create content with the “I’ve-got-something-awesome-that-you-should-buy-now” card, you come out as intimidating and pushy. Totally not a place one would like to come back to any time soon.
Now let’s look at it from a different angle.
Imagine someone engages you in friendly conversation. You’re so drawn in their conversation that you have no idea how you ended up at Starbucks sipping coffee with the person.
Time flies by and you find yourself swiftly taking your wallet out of your pocket, pulling out the money and your 3 credit cards to pay for that person’s upcoming online course–all with a smile on your face. Now that’s sweet!
If you want to create that kind of content, then you need to take note of 4 things: Continue reading Extremely Easy Non-Salesy Content You Can Create to Build Trust and Increase Sales
In my last post about social media, I showered all of you with 18 tips to be visible in Facebook groups. Now in my loving generosity I’m going to gift you with one tip.
Yes, you read that right. Just one.
Great content is not limited to the quality of the content you share, but also sharing your content in the right way that is suitable for your audience.
Seriously. Why do you listen, read, watch, and breathe Gary Vaynerchuk?
Gary provides valuable and timeless content, which can get pretty addictive sometimes. I can’t be the only one who’s addicted to his content, right?
Most of all, he presents his content in a way that reflects the “unique language, culture, sensibility and style” of the social media platform. Can you tell why his content is so good?
Photo Credit: Facebook
Just look at that face.
Here is the secret sauce!!!
Continue reading How to Create Great Content for Social Media the Gary Vaynerchuk Way Using This One Tip
Ghostwriters are the freelance writing world’s shape-shifters. You’re expected to write in the manner and style as the person hiring you. Do this for 8 hours straight and you’ll really be a ghost with your true self buried six-feet under.
When you want to shift gear and start writing your own stuff, you find yourself writing in a way that’s not you. The worst part of it all is that you’ll begin to hate the whole experience, because you know deep down in your soul that it’s a fake.
This experience isn’t restricted to ghostwriters alone. It can happen when you want to write in a particular style that you think, in your moments of entrepreneurial delusion, that it’ll make you get accepted. That’s what I lovingly call my ‘Forbesy (Forbes-worthy) phase’. I’ve been there. I know how it feels.
Writing in your own voice makes it easier for your thoughts and ideas to flow better. When you write in a voice that’s not yours, you’re expected to write within constraints. But in your own voice, there’s freedom. It makes the whole writing experience actually fun.
All it takes to retrieve your voice from the dusty haunted tomb are these 3 things:
Continue reading How to Write in Your Own Voice & Not Cringe When You Do It
Being active in Facebook groups has helped many online entrepreneurs grow their businesses, raise their income and make valuable business connections. The key to these benefits lies in doing the right things the right way.
To guide you on how you can use Facebook groups effectively in your business, I put together 18 simple tips made of dos and don’ts to being visible in Facebook groups.
Continue reading 18 Tips to be Visible in Facebook Groups, Get Clients & Raise Your Income
“I love writing! That’s something I can do all day!”
[Stares at blank document for 45 minutes.]
“Umm…maybe I need some inspiration?”
[Logs in to Facebook. Writes super long value-packed posts in a couple of Facebook groups. Takes a selfie, uploads it on Instagram with deep inspirational caption. Tweets 20 people on Twitter. Time spent: 1 hour.]
“I can write that post now.”
[Writes a paragraph. Deletes everything.]
You’ve probably experienced something like this a couple of times when you wanted to write something for your blog or some writing project you were assigned to do.
You want to write something, but your anxiety doesn’t allow you to do it. You blank out, just like the blank document in front of you.
As you stare at the white space and the blinking insertion point, they stare back mocking you for being so…stupid. Continue reading How Tam Pham Cured My Writing Problem