Tag Archives: Branding

Why I Stopped Creating Content for Over 15 Months and How It Helped Me Assess the Strength of My Brand (Part 3)

Why I Stopped Creating Content for Over 15 Months and How It Helped Me Assess the Strength of My Brand (Part 3))

It’s interesting how this topic turned into a 3-part series…

Let’s do a quick recap.

In Part 1 I shared the plain truth about the rate at which I created content for my business.

To be honest, it makes me cringe when I think about it.

I went from being consistently visible and building a pretty good fan base for someone just starting off. From there my content took a nosedive.

I went from creating content and showing up everyday to creating sporadic bursts of content or nothing at all.

Despite it all, I learned a couple of things along the way and in Part 1 I shared why it is important to create content consistently.

In Part 2, I spoke about what exactly consistency meant and I went into detail there.

If you’ve not read Part 1 or Part 2 then you can click here or here and then come back to Part 3 so that you have a clear picture of my story.

Why I Stopped Creating Content

Last year was a crazy year for me and it seriously affected the rate at which I put content out there and showed up in my business. I had to grapple with school, family, my personal problems and work at the same time.

When I was done with everything relating to school, I broke down and took 4 months off to find out what the hell happened and put my shit together.

I must admit that it was a painful process. So much happened within such short span of time and I got to the point where shit hit the fan and I was on the brink of giving up on everything – even life. Continue reading Why I Stopped Creating Content for Over 15 Months and How It Helped Me Assess the Strength of My Brand (Part 3)

Why I Stopped Creating Content for Over 15 Months and How It Helped Me Assess the Strength of My Brand (Part 2)

Why I Stopped Creating Content for Over 15 Months and How It Helped Me Assess the Strength of My Brand (Part 2)

Part 1 was a touchy article for me. I broke open and shared my lapses in the rate at which I create content for myself.

I was a complete mess. I went from being super enthusiastic about creating content and showing up like crazy to disappearing for weeks…and then months.

The only time I showed up was when I was so sad and when I was in the mood of showing up.

I remember when I just started my business, I showed up everyday – even on weekends.

As at that time Facebook was my jam. I would share valuable content in 5-8 groups 3 times a day! Not to talk of comment on other people’s posts and make new friends.

It was crazy. And after a couple of weeks, I burnt out. So I downsized the number of times I showed up on Facebook everyday. I went from posting in about 8 groups to 5 groups to 3 groups and then to just 1 group.

I did a lot of testing back then and I learned a lot and made quality relationships. It was an adventure.

Next, I mentioned why it is important to be consistent. There I shared my experiences.
Continue reading Why I Stopped Creating Content for Over 15 Months and How It Helped Me Assess the Strength of My Brand (Part 2)

Why I Stopped Creating Content for Over 15 Months and How It Helped Me Assess the Strength of My Brand (Part 1)

Why I Stopped Creating Content for Over 15 Months and How It Helped Me Assess the Strength of My Brand (Part 1)

By the time I finished writing the full article, the article was 3472 words. I felt that would be a lot of content to consume in one sitting.

So, I broke my monstrous article into two to save you a lot of headache while reading and still deliver a lot of value.

Let’s start at the top…

Continue reading Why I Stopped Creating Content for Over 15 Months and How It Helped Me Assess the Strength of My Brand (Part 1)