Tag Archives: sales

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Extremely Easy Non-Salesy Content You Can Create to Build Trust and Increase Sales

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If you want to attract your audience, then stop selling to them – at least not in the beginning.

Imagine you’re walking on the road alone and out of nowhere a man with a black snow mask stops you dead in your tracks with a gun pointed at you. “We can do this quick and nobody gets hurt. Empty your pockets. Right NOW!” Perhaps all they’ll get is 20 bucks.

That’s armed robbery!

Yeah, but why do you do that when you’re creating marketing content?

People don’t like being sold to. When you create content with the “I’ve-got-something-awesome-that-you-should-buy-now” card, you come out as intimidating and pushy. Totally not a place one would like to come back to any time soon.

Now let’s look at it from a different angle.

Imagine someone engages you in friendly conversation. You’re so drawn in their conversation that you have no idea how you ended up at Starbucks sipping coffee with the person.

Time flies by and you find yourself swiftly taking your wallet out of your pocket, pulling out the money and your 3 credit cards to pay for that person’s upcoming online course–all with a smile on your face. Now that’s sweet!

People don’t like being sold to. #Sales pitches makes them go “Ugh!” Valuable #content makes them go “Yay!” @vickylawz

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If you want to create that kind of content, then you need to take note of 4 things: Continue reading Extremely Easy Non-Salesy Content You Can Create to Build Trust and Increase Sales →

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Salesy Ain’t Sexy – 6 Easy Steps to Stop Being Salesy

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One product. One mega launch. Thousands of dollars in net profit. Every entrepreneur’s dream…if only life were that easy.

Behind the scenes, there’re hundreds of reminders in form of emails, calls, ads and meeting people one-on-one. You talk about your product to every single thing that moves and has the money to pay for it. It IS a lot of work. The hustle is real.

When you create your product, what you have in mind is how to make money out of it. And you should. Creating that product took a lot of effort. So you go out there and tell everyone about your product and how wonderful it is. That’ll encourage them to buy, right? Sad thing is that almost every time you get the door slammed on your face. Hard.

Why? Continue reading Salesy Ain’t Sexy – 6 Easy Steps to Stop Being Salesy →

Blog, Huffington Post

3 Ways to Kill Your Potential Client’s Interest in Your Product and How to regain it

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You’ve created your product, so now it’s time to put it out there and make money, right?

Yeah, that would work, so long as you can keep your audience’s interest alive. For some that only works the other way round – they unconsciously kill their audience’s interest. That can get really messy when they keep pushing so hard, especially when they think that will make it all work out in the end.

Are you guilty of killing your potential client’s interest? Here 3 ways to find out. Continue reading 3 Ways to Kill Your Potential Client’s Interest in Your Product and How to regain it →