Do you want to create a digital product for your business but don’t know which product to create? How to create it? Or where to begin?
It happens to soooo many of us — myself included.
You may have an idea of the content you want to give in your product but you can’t decide which form it should be in.
Sure, the content IS important, but the form of the product also has some level of significance.
Consider the type of learners we have in the world. We don’t assimilate information the same was. Some of use learn better by reading content. Those are the textual learners. Others learn better listening. Those are the auditory learners. And others learn through the help of visuals. Yep, you’ve guessed it, they are the visual learners.
Apart from the method people assimilate information, you have to consider that there are certain conditions that require you to use one medium over the other.
For example, I’m a cross between textual and visual learning. Although I prefer to read materials, I can’t read when I’m commuting. It makes me nauseous. For the same reason, watching videos is a big no for me. So I have to listen.
Let me clear any misconceptions here. Just because someone learns better through one medium than others does not mean that such a person can’t learn from other mediums.
With all this said and done, here are 4 things you can consider:
- What do you want the end result to be?Knowing what you want your product to do for you is a good step towards making it successful. Be very specific with the outcome of your product and what you want it to do for you (like get you more subscribers to your list, people enrolling for your coaching program, etc).Know what you want your product to do for you then reverse engineer the process. This will help you identify the things you need to do to meet the outcome.
- Which form of products are you comfortable creating?
It is great to create something that will accommodate any kind of client, but start with something that you find easy to create.Do you feel more comfortable with video, audio or writing? Go with what feels good for you. What is important is that you have the content put together in some form.The worst thing that can happen is for you to have an idea and not take action simply because you’re not comfortable creating content in a particular form.Get the content out there in the way you feel comfortable. Your content can always be structured in other forms.For example, if you feel comfortable sharing your content in form of video and suck at writing, record yourself sharing your content. Next, transcribe the audio of your video and PDF. Done! You’ll have video for the visual learners and a handy PDF for the textual learners. Simple.
- How much time can you keep aside to create your product?
If you are short of time you can make a shorter product like a checklist, short video of about 20 minutes or a 10-15 page ebook, then grow from there.The idea is to get your content out there. Start where you are with how much you can do and then build on it. Make sure that you don’t stop.If you can devote more time then you can go into creating a comprehensive course with videos for each lesson together with a workbook for each lesson as well.
- What type of products do your target audience resonate with?
Although you own your own business, get your audience involved. Ask your audience the form they want your product to take, if they’ll prefer video or audio. Use a poll or survey.This will help you know exactly which form they want your product to be in. You are serving your target audience. It is VERY important to know what they want and what they can handle.
Author: Vicky Law
Freelance writer and content marketer on a mission to kick ass, touch hearts and pick your target audience’s pockets with my writing.
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