Tag Archives: content marketing

Why No Online Business Can Survive Without Effective Content Marketing in 2016 And Beyond

Why No Online Business Can Survive Without Effective Content Marketing in 2016 And Beyond

[Note from Vicky]

2017 is suuuuuper close. I’m basically counting down the days to Christmas (please tell me I’m not the only one).

To fit in the whole theme of the suuuuuper close new year, here’s a guest post by Theodore Nwangene from TopBloggingCoach.com. He dives into the importance to content marketing, the various forms of content you can create and how you can make the most of it. 

Without further ado, the next voice you read is Theodore’s. Take it away, Theodore.


Do you know why you should integrate content marketing into your business?

So, you’re still confused as to whether you should start promoting your business with content marketing or whether you should forget about it entirely and instead, continue posting pictures on Facebook hoping that perhaps, someone might find it fascinating and will love to know more.

Let me remind you of something in case you’ve forgotten: this is 2016.

*Ding, ding*

Did that ring a bell? I guess it did.

Listen, the headline I used on this blog post is not a mere exaggeration. I mean, if you’re running any form of internet based business and you’ve not included content marketing as part of your promotional strategies then believe me, you’ll not go too far.

The days when all you had to do was to post a picture of yourself doing one thing or the other on Facebook and people would start following you around are gone.

People are very busy these days to even notice such generic and irrelevant pictures. Even if they do notice, they will still see it as one of those things.

Want to know one of the best ways of grabbing people’s attention on the internet today? Okay, I will tell you:

Continue reading Why No Online Business Can Survive Without Effective Content Marketing in 2016 And Beyond

Extremely Easy Non-Salesy Content You Can Create to Build Trust and Increase Sales

how-to-create-non-salesy-content

If you want to attract your audience, then stop selling to them – at least not in the beginning.

Imagine you’re walking on the road alone and out of nowhere a man with a black snow mask stops you dead in your tracks with a gun pointed at you. “We can do this quick and nobody gets hurt. Empty your pockets. Right NOW!” Perhaps all they’ll get is 20 bucks.

That’s armed robbery!

Yeah, but why do you do that when you’re creating marketing content?

People don’t like being sold to. When you create content with the “I’ve-got-something-awesome-that-you-should-buy-now” card, you come out as intimidating and pushy. Totally not a place one would like to come back to any time soon.

Now let’s look at it from a different angle.

Imagine someone engages you in friendly conversation. You’re so drawn in their conversation that you have no idea how you ended up at Starbucks sipping coffee with the person.

Time flies by and you find yourself swiftly taking your wallet out of your pocket, pulling out the money and your 3 credit cards to pay for that person’s upcoming online course–all with a smile on your face. Now that’s sweet!

If you want to create that kind of content, then you need to take note of 4 things: Continue reading Extremely Easy Non-Salesy Content You Can Create to Build Trust and Increase Sales