Passive income, clients, greater exposure, mind-blowing opportunities can all be yours once you create your products and put them out there for the whole world to see.

If only it was that easy.

There is a great amount of work and focus you need to put into creating your products. And if you really want to sell, then you need to create a product that is something your audience wants.

Everytime you create something that is for human consumption (I’m not talking about food, although it could be relevant), have this question at the back of your mind: “what’s in it for me?” That is the question your audience unconsiously ask themselves.

If you want your product to be worth their while, then you need to make sure that your product is of some benefit to your audience. And this benefit should be something that has its basis on their wants, desires or problems that they find pressing.

The golden rule: it’s all about them and not you. Your audience are Continue reading About to Create Your Product? Hope You Took These 4 Steps First →

A lot of people interchange the words want and need without knowing that they are different from each other. Unknown to you, making this fatal mistake can affect the way you market your products and services.

Not knowing the difference between “need” and “want” will make you see them as having the same meaning. At that point you are stuck in the trap where you start acting on the wrong meaning.

One of the skills to master as an entrepreneur is the skill to clearly distinguish between needs and wants.

The knowledge you have on what needs and wants are can either make or break your business. You need to focus on what your audience wants and NOT what they need.

Thought it was NEED the whole time? Now you know you were wrong.

I think it’s now time for you to know the difference.

Here are some things to help you:

Continue reading The Need vs Want Showdown – 4 Ways to Know the Difference so That You Won’t Fall Flat on Your Face →