Tag Archives: content creation

Why No Online Business Can Survive Without Effective Content Marketing in 2016 And Beyond

Why No Online Business Can Survive Without Effective Content Marketing in 2016 And Beyond

[Note from Vicky]

2017 is suuuuuper close. I’m basically counting down the days to Christmas (please tell me I’m not the only one).

To fit in the whole theme of the suuuuuper close new year, here’s a guest post by Theodore Nwangene from TopBloggingCoach.com. He dives into the importance to content marketing, the various forms of content you can create and how you can make the most of it. 

Without further ado, the next voice you read is Theodore’s. Take it away, Theodore.


Do you know why you should integrate content marketing into your business?

So, you’re still confused as to whether you should start promoting your business with content marketing or whether you should forget about it entirely and instead, continue posting pictures on Facebook hoping that perhaps, someone might find it fascinating and will love to know more.

Let me remind you of something in case you’ve forgotten: this is 2016.

*Ding, ding*

Did that ring a bell? I guess it did.

Listen, the headline I used on this blog post is not a mere exaggeration. I mean, if you’re running any form of internet based business and you’ve not included content marketing as part of your promotional strategies then believe me, you’ll not go too far.

The days when all you had to do was to post a picture of yourself doing one thing or the other on Facebook and people would start following you around are gone.

People are very busy these days to even notice such generic and irrelevant pictures. Even if they do notice, they will still see it as one of those things.

Want to know one of the best ways of grabbing people’s attention on the internet today? Okay, I will tell you:

Continue reading Why No Online Business Can Survive Without Effective Content Marketing in 2016 And Beyond

Extremely Easy Non-Salesy Content You Can Create to Build Trust and Increase Sales

how-to-create-non-salesy-content

If you want to attract your audience, then stop selling to them – at least not in the beginning.

Imagine you’re walking on the road alone and out of nowhere a man with a black snow mask stops you dead in your tracks with a gun pointed at you. “We can do this quick and nobody gets hurt. Empty your pockets. Right NOW!” Perhaps all they’ll get is 20 bucks.

That’s armed robbery!

Yeah, but why do you do that when you’re creating marketing content?

People don’t like being sold to. When you create content with the “I’ve-got-something-awesome-that-you-should-buy-now” card, you come out as intimidating and pushy. Totally not a place one would like to come back to any time soon.

Now let’s look at it from a different angle.

Imagine someone engages you in friendly conversation. You’re so drawn in their conversation that you have no idea how you ended up at Starbucks sipping coffee with the person.

Time flies by and you find yourself swiftly taking your wallet out of your pocket, pulling out the money and your 3 credit cards to pay for that person’s upcoming online course–all with a smile on your face. Now that’s sweet!

If you want to create that kind of content, then you need to take note of 4 things: Continue reading Extremely Easy Non-Salesy Content You Can Create to Build Trust and Increase Sales

How to Create Great Content for Social Media the Gary Vaynerchuk Way Using This One Tip

 

how to create great content for social media

In my last post about social media, I showered all of you with 18 tips to be visible in Facebook groups. Now in my loving generosity I’m going to gift you with one tip.

Yes, you read that right. Just one.

Great content is not limited to the quality of the content you share, but also sharing your content in the right way that is suitable for your audience.

Seriously. Why do you listen, read, watch, and breathe Gary Vaynerchuk?

Gary provides valuable and timeless content, which can get pretty addictive sometimes. I can’t be the only one who’s addicted to his content, right?

Most of all, he presents his content in a way that reflects the “unique language, culture, sensibility and style” of the social media platform. Can you tell why his content is so good?

Gary Vaynerchuk

Photo Credit: Facebook
Just look at that face.

Here is the secret sauce!!!

Continue reading How to Create Great Content for Social Media the Gary Vaynerchuk Way Using This One Tip

Can Knowing What You Want Your Product To Do For You Make Your Product Successful?

make-your-product-successful


What’s the point of working hours on creating a product only for no one to buy it? You’re trying to run a business here. It is only natural to get reward for your hard work in form income.

If you receive something in return for all your hard work, it will motivate you to do more. But just because you want to make a profit does not mean that you should create something that merits the trash.

The way you are going to get real value for the hours you put into creating a product is when you know your aim for the product.

I can’t begin to say how important mindset is when you want to do ANYTHING.

If you want to manifest something great, you must be focused and very definite in what exactly you want. All these apply when you create your products too.

No joke!

And I’m not going all woo-woo on you.

Complete focus on what you want your product to achieve will ensure that your product is successful.
Continue reading Can Knowing What You Want Your Product To Do For You Make Your Product Successful?

About to Create Your Product? Hope You Took These 4 Steps First

about-to-create

Passive income, clients, greater exposure, mind-blowing opportunities can all be yours once you create your products and put them out there for the whole world to see.

If only it was that easy.

There is a great amount of work and focus you need to put into creating your products. And if you really want to sell, then you need to create a product that is something your audience wants.

Everytime you create something that is for human consumption (I’m not talking about food, although it could be relevant), have this question at the back of your mind: “what’s in it for me?” That is the question your audience unconsiously ask themselves.

If you want your product to be worth their while, then you need to make sure that your product is of some benefit to your audience. And this benefit should be something that has its basis on their wants, desires or problems that they find pressing.

The golden rule: it’s all about them and not you. Your audience are Continue reading About to Create Your Product? Hope You Took These 4 Steps First